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INSPIRED DESIGN


RIEN. design house has a talented team of designers that are excited to elevate your brand and online presence. We love to incorporate storytelling into our designs so that they are aesthetically pleasing as well as relevant to your company.

Case Study

Our team partnered with LeoLabs to craft a compelling brand and marketing strategy that humanizes the company's advanced space technology and resonates with both commercial and federal clients. Recognizing that LeoLabs' team is driven by curiosity and a desire to contribute to something greater, the agency developed a brand voice emphasizing knowledge, curiosity, transparency, and inclusivity.

Key initiatives included:

Brand Identity: Refreshed the existing logo and introduced a color palette featuring "Tractor Beam Green," "Orbital Blue," "Solar Yellow," and "Freshly Minted Satellite" to evoke sustainability and hope

Product Naming: Established a consistent naming convention using the prefix "Leo" followed by a descriptive, one-syllable word (e.g., "LeoClear," "LeoSafe") to enhance brand recognition and product recall

Visual Communication: Developed simplified visual elements and iconography to represent complex aspects of LeoLabs' technology stack, making them accessible and engaging.

Thought Leadership: Launched a multimedia thought leadership program, including monthly deep-dive articles, mini audiobooks, infographics, and workshops, to position LeoLabs as an industry leader

Sales Enablement: Created a comprehensive suite of sales tools, such as presentations, one-pagers, webinars, and workshops, tailored to the needs of various customer segments

Outcomes:

Achieved a 450% month-over-month increase in organic website traffic from high-value targets

Secured over eight figures in new business from federal agencies

Recognized as a top vendor for the U.S. Department of Commerce’s TRACSS program

Brand Bible

A brand bible is a comprehensive guide that outlines the core identity of a brand and how it should be communicated across all touchpoints

Brand Kits

A brand kit (also known as a brand style guide or brand identity kit) is a collection of visual and strategic assets that define how a brand should be presented across all platforms and materials. It ensures consistency in messaging and design, helping to build recognition and trust.

What is creative integration?

This is where we start to build beyond what is traditionally offered.

First, we get to know the business and its owners. It is important to us to not only understand the business’s objectives but the values and ethics behind the organization and its community.

Understanding the people and surrounding community of a business allows us to develop a connected and unique brand presence. As we start weaving a narrative around the heart of the operation, we use creative integration to tell that story.

We address our client’s vision through collaborative digital expansion and creative project management.

We have a standard model that we start with and then customize to fit every individual client’s needs.

Every piece of what we do keeps the narrative at the center. The beauty is in the details.

DESIGN SERVICES

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